Make a Good 1st Impression with

Instantly Power Up Sales with AI-Powered Site Search

As eCommerce merchants lose millions in lost sales & customer acquisition failures because B2B buyers cannot find the products they want to purchase, HawkSearch has the practical and expansive solution – AI powered site search.

  • 92% of B2B buyers list fast product discovery & intuitive navigation as very important.
  • 63% report poor product discovery as the biggest source of frustration.
  • 90% of B2B customers begin the vendor qualification process with online search.

Hawk Search is an advanced AI/ML-driven site search solution designed for fast product discovery & smart merchandising in high SKU catalogs.

How We Work with You and HawkSearch

CSS Commerce are experts in the configuration of HawkSearch for B2B manufacturers, wholesalers and distributors. Our developers will collaborate with you to:

Consolidate & Optimize High SKU Product Data

To achieve fast, accurate product discovery, you must first consolidate & normalize your data into a central index. Hawk Search allows us to:

qImport & consolidate unstructured product data from all internal & external data sources, eliminating silos & establishing a central source of truth

 

qCreate an optimal data structure to normalize, enrich, and search optimize products to expand keyword matching data pools
 
qAdd pipelines & search optimize product images, videos, brochures, & technical documents to expand keyword matching data pools 
“Your online presence is actually your digital catalog, the front face of what it is you offer customers, and the search bar is your virtual salesperson. So, when a buyer reaches your site, it's like meeting a new customer, you want to make a good first impression.”
Rob Neumann
CSS Commerce

Add AI/ML Conceptual & Image Search

qLarge Language Models (LLM) – predicts buyer intent by processing search queries through semantic language vectors to understand meaning associations regardless of keyword phrasing.

 

qSmart Search Information Manager (SIM) – translates conversational language like long-tail keywords to understand query context & intent. Collects buyer behavioral analytics to continuously improve search & product recommendation relevancy.
 
qSmart Search Autocomplete – displays relevant products & categories from a search bar cascade as they type which can boost conversions by up to 24%.
 
qImage Search & Finder – contractors & manufacturers can upload a photo to Image Search or enter a product description into the Image Finder & it will retrieve matching images.
 

Deliver Targeted Merchandising Offers

✓ Buyer analytics – collect & analyze buyer behavioral signals to fine-tune relevancy & merchandising offers

✓ Dynamic personalization – curate expert domain & brand content at the right time to increase conversions.

✓ Product relevancy algorithms – dynamically analyzes customer & buyer behavioral data to offer the right products at the right time.

✓ Targeted search filters – create smaller customer- & industry-focused catalogs for faster search results.

✓ Re-indexing – dynamically updates inventory & pricing changes to ensure efficient checkouts.

✓ Product placement – set boost-bury rules, deliver time-sensitive promotions, & frequently purchased together offers.

CSS Commerce nurtures best-in-class technology partners like Hawk Search to deliver measurable ROI on the efficient design, deployment, & integration of Predictive, AI, ML, & Visual Search for manufacturers, distributors, & wholesalers with large, complex product catalogs.

For more on Search:

​Zanders Sporting Goods

Visual Search for Mobile Ecommerce Session

Superior Communications Implementation

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