2022’s versions of eCommerce are so far digitally advanced that any eCommerce platform from even five years ago may be gut-wrenchingly ineffective to today’s eCommerce Manager. For some, replatforming is a word that brings on horror movie nightmares. They think replatforming will turn out into their version of the Blair Witch Project with their career ending in the pit of hell.
The Biggest Excuse Leads to Missing the Biggest Opportunity
What I hear the most from manufacturers and distributors alike is that changing platforms will be too expensive. The reality is that you’re already losing sales when you are not innovating. B2B buyer research shows that B2B purchasing is still driven emotionally and keeping up with your buyers’ online shopping experience is key. While they may be your customer in business, they are most likely also using other marketplaces. They are experiencing an updated online journey already. Research shows that B2B buyers buy the experience!
“B2B buyer research shows that B2B purchasing is still driven emotionally”
The reality is that replatforming is a necessary step for any digital transformation. Future ready companies with forward-thinking sustainable technology models are able to adapt to growing and changing requirements today. Staying with your old system too long exposes you to losing business as growing digital commerce needs expand and develop. We have found legacy platforms unable to adjust and they eventually lose their customer base. The time it takes to lose a customer is accelerating.
Meet Your Buyer Where They Are
Let Technology Be Your Ally
No matter your age, you know how fast technology has changed and keeps on changing. When it comes to on premise eCommerce solutions, it will take an entire IT department to stay updated. However, the site will inevitably slow down due to adjustments and extensions. As new features are in demand, the existing interfaces will most likely not be available. The solution is to replace the on-premise platform with a cloud solution.
By using the cloud, an eCommerce site will always be up to date. It also gives you flexibility to integrate third-party software that you might need to bring visibility of all customer activity to the various departments including accounting, logistics, inventory, as well as marketing. It will certainly provide you with greater security for your data throughout the entire business process.
A fully integrated application programming interface will give you savings no matter the size of your eCommerce site. By moving your eCommerce site to a cloud-based store, you ensure long term success, consolidated internal and external source of product and service information, automated processes, lower operating costs, and ultimately more revenue.
At CSS Commerce, we have your B2X eCommerce solutions and services you need for your OmniChannel, including Advanced AI Product Search and Supply Chain visibility. We are specialists in building your platform and interconnecting all your business systems. A full commerce value chain approach gives us the perspective and experience needed to deliver the ROI you are looking for in your digital transformation.
Open your world to superior B2X!
by Eunice Muñoz for CSS Commerce
