In eCommerce, selling products requires a directed effort and collaboration with every department, channel, and the entire supply chain; that includes Product Information Management (PIM) and Business Process Management (BPM)
But collaboration is more effective through Business Process Management, critical to assuring tasks are done smoothly, accurately and are in line with the organization’s online strategy.
Let’s get something straight, Workflow is not BPM! Gartner defines Business Process Management (BPM) as a discipline that uses various methods to discover, model, analyze, measure, improve, and optimize business processes. Workflow is a subset of BPM; it is more of how a task gets accomplished inside a set of processes. It takes BPM for a successful corporate collaborative process to operate.
The next thing to take control of is your data for real success in eCommerce. Data Management for eCommerce is the heart and soul of Product Information Management (PIM) which places the right product in the hands of your customers at the right time for optimized online sales.
Understanding that a PIM provides you that “Single Source of Truth” which is mandatory for all product, supply chain, and customer-related data, content, and digital assets to effectively corroborate consistent, accurate, and timely information across multiple channels such as websites, portals, web-to-print, catalogs, omnichannel eCommerce, mobile applications, newsletters, email marketing, social media, and kiosks. The benefits of a PIM tightly coupled with BPM will provide a much faster adoption and time of market, making an organization truly data-driven. Success in your online business requires multiple, interconnected processes and BPM (not just a plugin workflow) drives those systems to manage multiple workflows, notifications, forms, reports, and much more.
The result of Leveraging Product Information Management (PIM) with Business Process Management (BPM) delivers a centralized, consistent, and cost-effective platform for an optimized digital platform for eCommerce success that promotes sharing content between internal and external team members. Everything your online customer experiences will be a result of a corporate-wide collaborative effort and automation, coupled with the technology of a product information management system to drive processes – and delivers your digital success.
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