The Future of B2B Digital Marketing – Innovation & Automation
The Future of B2B Digital Marketing – Innovation & Automation The future of B2B digital commerce requires the agility to respond to market forces and the capability for fast adaptation to evolving buyer behavioral signals to enhance the customer experience and reduce prospect abandonment. Forrester research revealed that companies committed to a future-fit technology strategy […]
4 Pillars of B2B eCommerce Success
The 4 Pillars of B2B E-Commerce Success Composable IT architectures and API future-proof integration allow companies to assemble a best-in-breed tech stack that conforms to their unique operational processes. Each software component is developed, tested, integrated, and deployed independently with significantly less customer and operational disruption than large-scale conversions. The 4 pillars of a successful […]
Integrate Gamification for Winning Results
Integrate Gamification for Winning Results Building eCommerce sites with the B2B buyer in mind is what can make or break the longevity and usability of the site. By applying some of the typical elements of game playing, we can encourage longer site engagement which in turn, results in greater sales conversions. Think, if your buyer […]
A Distributor Story: ERP vs. PIM for Personalized Omni-Channel Sales & Marketing
When CSS Commerce CDO Rob Neumann hosted one of the Distributor Roundtables, he featured Ted Wichman CIO for Superior Communications, a T-Mobile/Verizon distributor, who shared with other distributors his experience and rear-view mirror glimpse into making the decision to add a PIM and determining what will work with best for his customers. Although next-generation ERP […]
5 Best Practices for B2B Contract Management in eCommerce
Business-to-business (B2B) eCommerce is one of the strongest sectors of the growing eCommerce industry, forecasted to grow by up to 7.3 billion within five years with a compound annual growth rate (CAGR) of 11.92%. Because of how fast-growing it is, many strategies and solutions to further enhance the sector and its operations are continuously being developed. However, […]
You CAN Move the Needle with A Shopping Cart
How CSS Customized a B2B Shopping Cart to Enable Bulk Purchasing Superior Communications (SC) is a leading distributor of mobile accessories to big box retailers, e-commerce dealers, and large wireless carriers like Verizon, AT&T, and T-Mobile. When your B2B customers can’t place bulk orders for distribution to multiple destinations – you have a problem for […]
5 Takeaways From the World’s Largest Generative AI Study
What are the biggest interests and concerns that global leaders have
about generative AI? We asked, and they answered.
Product Managers: Top 3 B2B Taxonomy Strategies That Work!
For a Product Manager, a poorly designed product taxonomy often results in frustrating customer experiences with null search results, high abandonment metrics, and limited scalability.
Start Your Manufacturing Tech Stack with PIM Middleware
Faced with mid-term economic uncertainty and tight spend controls, many mid-market manufacturers and distributors are choosing a modular approach to IT system upgrades and digital commerce conversions.
What is an API and Why eCommerce Sites Use Them
Technically speaking, API is an acronym for application programming interface, and is considered a set of protocols for building application software. Practically speaking, APIs are the basis of much of what keeps people digitally connected.