Zanders Sporting Goods Case Study
How America’s Sporting Goods Distributor Scaled with Open Source, Integration of a PIM and ERP, Advanced Search and Speed
Challenge
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- A complete system migration and upgrade from Magento I (Open Source) to latest version of Open Source eCommerce platform along with advanced search capabilities.
- Added PIM software to consolidate product information management from various departments, improving Marketing, Sales and Logistics department operations.
- Integrated the client’s Elliott ERP platform with the PIM to deliver advanced management tools affecting C-Suite, Finances and Accounting.
- Created a mobile app to further facilitate sales including visual search so that buyers do not have to input SKUs but can order on their phone via a picture of the product; also included were logistics planning, inventory management support and bettered administrative communications tools.
- Integrated RabbitMQ to bring all messages together, integrating all software platforms using RPA (Robotic Process Association) to be able to deliver APIs directly.
- Worked with partner JetRails to migrate Zanders to an auto-scaling AWS environment, given that Zanders had a time to first byte (TTFB) of 1.752 seconds and their total load time was an average of 5 to 10 seconds in tests recorded before the migration.
Solution
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- By scaling their eCommerce business with an open source option along with other tools, the client experienced a 3X revenue increase within 30 days of operation.
- The PIM validated, enriched, and centralized all product data to provide a unified source of accurate and engaging product content delivered instantly to all necessary channels and internal users. The C-suite gained a 360-degree view of their value chain which can be accessed anytime, anywhere.
- We are one of three approved implementers of RabbitMQ in the United States so we may be a little biased. But it allowed us to provide the client with end-to-end integration without the need to upgrade their ERP system and keep project costs to a minimum.
Results
System Integration
By integrating their eCommerce platform with both a PIM and their own ERP, Zanders was able to streamline communication, marketing, sales, accounting, and logistics while providing management more tools with real time data.
Advanced Search Capabilities
With a PIM and the ERP integrated, a buyer will quickly receive up to the minute product information, by whatever means searched, whether with product SKU, serial number or product picture, thus improving the buyer experience.
Customized Mobile App for Sales
Product information is centralized and readily available to the sales force, buyers as well as throughout the supply chain, adding availability and logistics support to sales.
Speed Up
Currently, the time to first byte averages 0.189 seconds while the total load time is now consistently down to approximately 2 seconds. With site speed up, cart conversions are significantly improved and direct affect the bottom line.
About Zanders Sporting Goods
