It’s a challenge that today’s business owners face: what can they do to strengthen their eCommerce site? I challenge you to look at these four areas: product mix, search, cart experience, and continuous improvements. Keep in mind that as you update one area, you can bet that you will need to review that area in about six months as technology improves.
Product Mix Beyond Complementary
Managing your data so that complementary products are popping up to help your B2B buyers is only part of the solution. Ensure that your product mix is thinking of what’s ‘next.’ If a contractor is buying roofing material, what’s ‘next’ is flooring material. It’s not just complementary but forward thinking in terms of an overall project. This allows for not just ‘upselling’ but true project management with your customer.
“Ensure that your product mix is thinking of what’s next
for the customer”
Product Search Equals Better Data
Whether you are using AI predictive search or relying on machine learning to make searches faster and quicker, the next area of growth is ensuring that your data is clean and consistent as new products are brought into your catalog. Formatting product descriptions, improved product descriptions beyond what it does to show how and why, and consistency in key elements of a product description will all drive better search results.
The Cart Experience
In B2B, allowing your buyers more time to shop is fundamental. Unlike B2C, B2B buyers tend to take longer to get their cart ready for a closed sale. A buyer with multiple locations will appreciate having simplified carts for locations as well as accounting diversification. The buyer will also appreciate easier accounting set ups for PO purchasing, repeated credit card buys, and invoicing processes.
Stengthen Your eCommerce Site With Continuous Improvement
About CSS Commerce
When your world depends on eCommerce, depend on us!
At CSS Commerce, we have your B2X eCommerce solutions and services you need for your OmniChannel, including Advanced AI Product Search and Supply Chain visibility. We are expert specialists in building your platform and interconnecting all your business systems. A full commerce value chain approach gives us the perspective and experience needed to deliver the ROI you are looking for in your digital transformation.
Open your world to superior B2X!
By Rob Neumann, Managing Partner
