Strategically planning for a successful eCommerce platform performance in 2022 has to include prioritizing Predictive Search as an essential tool for the success of your business. Predictive search goes beyond product search and your built-in search tools. It is key to helping your customer decide what complementary products, assemblies, kits and alternative to offer from stocked items, what products will be and can be kitted together, what parts actually are best for them.

Predictive Search is the great influencer on your eCommerce platform. It raises conversion, improves page views, retention and site abandonment. If your customer can’t find or alternatives, no purchase ever happens. Just like social media influencers can determine the B2C consumer experience of a product, Predictive Search is elemental to the B2B experience in the manufacturing and distribution arenas.

So how do you influence online? How do you deliver a good search? A good search should never provide a ‘null’ or ‘not found’ response to a buyer’s inquiry. Over 60% of B2B eCommerce companies will return a ‘null search’ when someone types in a query looking for a product. All that does is put off a buyer and cause frustration. If it can’t be found, it can’t be bought. A good search, however, should provide alternatives to what they are looking for. It should also provide alternative brands of the item being searched and perhaps, your own brand. A good search will also address the complexity, the sheer size, the number of parts, descriptions and data we have to deal with. And if you are thinking artificial intelligence is going to help you, you are wrong. When it comes to predictive search, nothing will beat addressing data needs and holes and that’s where we come in.

Data and the value of every digital transformative customer initiative of every service offering is linked to the successful output of your data management program. While there is so much information available, you may have great content, great products, but if people – your employees, your customers – don’t know or can’t find it easily, it won’t matter. We convert data into building blocks to deliver valuable insights amid the chaos.

We have successfully delivered increased conversion, increased revenue and increased margin to our customers. To get a free evaluation, click here to get going!