Fire Up Your eCommerce

WE ARE SHOOTING SPORTS ECOMMERCE EXPERTS

We are the partner you need standing beside you. Whether you are a manufacturer, distributor, wholesaler or retailer, you need to keep innovating your ecommerce. The right ecommerce platform or tool can increase your revenue by 3% to 300% – yes, it’s been done!

Our Services

Integration & implementation of ecommerce, PIM, advanced search & more

Custom ecommerce branded sites with the customer in mind

FFL & bound book integration plus catalog expansion from any distributor

AI enhanced search & cart functions

CMS, QuickBooks/ERP, inventory management integrations, access to ticket system

Digital marketing including SEO, retargeting & more

Challenges We Solve

How Zanders Scaled the Mountain of Stagnation

Zanders Sporting Goods is a national distributor of firearms, camping and outdoor sports equipment based in the American Midwest. It is proud to be 100% wholesale and women owned for over 50 years. And yet, it was not experiencing the eCommerce growth they thought they should have. 

“What the CSS Commerce team did for us in 30 days is beyond words. All I can say is that had an increase of 30% in ROI just from eCommerce improvements!” Stephanie Zanders, Zanders Sporting Goods CEO. And that was the beginning of a beautiful story.

As national distributors, Zanders serves US firearms dealers with over 40K SKUs and products, all offered online. With the need to provide national service to their main clients, Zanders needed to 1) update their eCommerce platform from Magento I, 2) consolidate product information currently being held in various departments of the company, and 3) they also needed to integrate their ERP while speeding up communication for both internal and external customers.

Gearfire Story

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What Taking Control of Your Data Means to Southeast Titan Firearms

When it comes to customer information, what you as a retailer, distributor or manufacturer really owns will make a difference and in unexpected ways. The right platform will ensure that all data, including revenue, customer analytics, sales numbers, cart actions, movement on the site – all of it – should be yours.  Kentucky’s Southeast Titan Firearms made the jump to BigCommerce to insure complete data control. 

Even simpler tasks, such as SEO, were made easy. “It’s great to be able to edit my SEO and it’s not behind a paywall.” says Jake Peterson, owner of Southeast Titan Firearms. “With this website, I’m now in full control of my data!”

The wrong platform will have a series of apps for you to step through and still keep SEO, for example, behind a paywall. We show customers how to secure, maximize and leverage data. The impact you can have in marketing and sales go well beyond email campaigns and sales. What your data can tell you about your customer, how to effectively cross-sell, place your most profitable products in view at the right time, allow you to optimally execute cart conversions and more.

Our Partners

Upcoming Events

Tug Connects 2025

NRA Atlanta 2025

NSSF Marketing & Leadership Summit

NSSF Range-Retailer Business Expo

NASGW Expo & Annual Meeting 2025

Shot Show 2026

Our Clients

What Do They Say?

It doesn’t matter how good we are or the results we get for our customers if they are not satisfied at the end of the day. What we do can be daunting but at the end of the day, we like our clients and they like us. We’re a team!

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“Follow The Sun” Development

Partners with Best-in-Class Technology

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