We are the partner you need standing beside you. Whether you are a manufacturer, distributor, wholesaler or retailer, you need to keep innovating your ecommerce. The right ecommerce platform or tool can increase your revenue by 3% to 300% – yes, it’s been done!
Zanders Sporting Goods is a national distributor of firearms, camping and outdoor sports equipment based in the American Midwest. It is proud to be 100% wholesale and women owned for over 50 years. And yet, it was not experiencing the eCommerce growth they thought they should have.
“What the CSS Commerce team did for us in 30 days is beyond words. All I can say is that had an increase of 30% in ROI just from eCommerce improvements!” Stephanie Zanders, Zanders Sporting Goods CEO. And that was the beginning of a beautiful story.
As national distributors, Zanders serves US firearms dealers with over 40K SKUs and products, all offered online. With the need to provide national service to their main clients, Zanders needed to 1) update their eCommerce platform from Magento I, 2) consolidate product information currently being held in various departments of the company, and 3) they also needed to integrate their ERP while speeding up communication for both internal and external customers.
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When it comes to customer information, what you as a retailer, distributor or manufacturer really owns will make a difference and in unexpected ways. The right platform will ensure that all data, including revenue, customer analytics, sales numbers, cart actions, movement on the site – all of it – should be yours. Kentucky’s Southeast Titan Firearms made the jump to BigCommerce to insure complete data control.
Even simpler tasks, such as SEO, were made easy. “It’s great to be able to edit my SEO and it’s not behind a paywall.” says Jake Peterson, owner of Southeast Titan Firearms. “With this website, I’m now in full control of my data!”
The wrong platform will have a series of apps for you to step through and still keep SEO, for example, behind a paywall. We show customers how to secure, maximize and leverage data. The impact you can have in marketing and sales go well beyond email campaigns and sales. What your data can tell you about your customer, how to effectively cross-sell, place your most profitable products in view at the right time, allow you to optimally execute cart conversions and more.
"What the CSS Commerce Team did for us in 30 days is beyond words. All I can say is that we had an increase of 30% in ROI just from eCommerce improvements and during a pandemic to top it off"
CSS Commerce is the best partner we could have wanted - they have perform well under presure!
"Detailed! Thought of things we didn't even know we needed and delivered on time!"